Smile Centre is a professional teeth-whitening shop located in the busy Central District of Hong Kong, brightening smiles since 2015.
Sparkle with Confidence
I had the opportunity to work with them to develop a logo that is minimalistic yet strong. The design concept was inspired by the negative space of teeth, which looks like a 4-point star. By combining the star shape with this unique feature of teeth, we created a logo that is visually distinctive and matches the shop’s mission of creating radiant smiles.
The journey to the final logo involved a careful exploration of shapes, patterns, and symbolism. The end result is a strong visual identity that shows Smile Centre’s commitment to providing excellent teeth-whitening services and enhancing the natural beauty of every smile.