The branding of Delish Wellness –a company dedicated to tailoring healthy food and diet plans.
The logo design was inspired by the concept of a ‘stairway to a healthier life’. This was beautifully encapsulated in the steps forming the character ‘D’. A meticulous balance of aesthetics and symbolism, the logo carries forward the company’s mission within its design.
Moving on to the branding guidelines, a comprehensive guide was created to ensure consistency across various platforms and contexts. The guidelines cover critical aspects such as logo structure, variations, exclusive zone, color variations on different backgrounds, typography, and color palette.
In addition to the logo and branding guidelines, the design process also encompassed business cards. These were brought to life with the vibrant color palette and the striking logo, serving as a small, but powerful, extension of the Delish Wellness brand.
Completing the branding suite, I designed a clean, minimalist shipping bag. The logo takes center stage, with the slogan “Nourish Your Journey” subtly at the bottom.
Discover more about Delish Wellness on their official website.
