From Collar to Heart: The Emotional Journey of Collar Season’s Rebranding
Collar Seasons, a Hong Kong tailor-made suits shop for over 20 years, caters to both older and younger businessmen. I redesigned their branding, including the logo, woven labels, and business cards.
The primary color is bold and impactful, while the complementary palettes add vibrancy. The subtlety of the design is fitting for representing a luxurious travel companion.
The primary typeface chosen for Collar Season's body copy and headlines is Core Sans C. This font is highly legible and designed to work well both in print and on mobile and computer screens.