AuNew Food is a thriving brand specializing in importing premium food and beverages from Australia and New Zealand to Hong Kong. As their design partner, I had the pleasure of crafting a comprehensive visual identity for their brand, including logo, packaging, posters, storefront design, wall stickers, and social media graphics. The strong branding visuals have contributed to the ongoing growth and success of the business, which now boasts three shops across Hong Kong.
Key Achievements
- Developed a cohesive brand identity that reflects AuNew's commitment to quality and freshness
- Successfully created sub-brands for AuNew Kitchen and AuNew Butcher, ensuring a seamless connection to the main brand
- Played an integral role in the expansion of AuNew Food, with three thriving shops in Wai Chai, Shek Mun (Shatin), and Tsuen Wan
In conclusion, my design work for AuNew Food has helped the brand
establish a strong visual identity that resonates with their target audience.
The cohesive branding elements have contributed to the company’s growth
and success, with three thriving locations in Hong Kong. I am proud to have
been a part of AuNew Food’s journey and look forward to witnessing their
continued expansion.
