In 2011, the Fung Group launched the Program for Management Development (PMD) to attract and develop talent. The program offers diverse training opportunities to support career growth. Inspired by the fast-forward icon, I created a logo to represent the program’s forward-moving spirit.
After designing the logo, I also created marketing materials such as web templates, PowerPoint templates, and business stationery that reflect the brand’s image. To maintain consistency, I developed a Brand Identity Book that represents PMD’s brand image.
